Nusr-Et Steakhouse – Abu Dhabi

Tricon was appointed by d.ream (Doğuş Restaurant Entertainment and Management) as specialist consultant responsible for delivering and overseeing the food service design for Nusr-Et, Abu Dhabi.

The appointment was made through d.ream’s Dubai office with the mission of becoming a hallmark institution known for innovative approaches that add value to the entertainment industry. Presently they represent Zuma, ROKA, Oblix, La Petite Maison, RUYA to name but a few of the brands across international borders.

The project required Tricon’s Dubai team to design and coordinate the delivery of the food and beverage design elements of the renowned Nusr-et Steak House at Galleria Mall, adjacent to the Four Seasons Hotel, Al Maryah Island, Abu Dhabi, UAE.

The Nusr-Et Steak House concept was developed in Turkey by Nusr-Et Gokce, the man behind the Salt Bae Memes, who was always destined to be a viral sensation as he makes steak and meat look sexy. His signature tight T-shirts and chiseled frame, along with jet black hair slicked back into a ponytail, makes him stand out from the crowd especially when performing his signature move; flicking salt down his bent-at-the-elbow, muscular forearm to put the final bit of seasoning on his perfectly cooked steaks. This ‘move’ is now copied across the world by footballers and stars alike, copying Gokce’s video. Within 48 hours, the video had more than 2.4 million views and Salt Bae was born. The passion that oozes out of Gokce is what makes him so memorable. Gokce clearly loves his steaks and when you step inside one of his restaurants, he’s going to make sure you do too.

The scope of works required Tricon to familiarise itself with the Nusr-Et concept’s Turkish origins; Robert Plumb, Design Director led the team and had responsibility for the design and construction supervision of the overall food and beverage scope. Robert researched the concept in detail and met with regularly with Gokce, who approved the designs throughout. The unique nature of the concept, with its open charcoal grill, presented its own challenges in respect to the services required to deliver a theatrical experience and, as much, the need to appease the Abu Dhabi Food Control Authority requirements.

Tricon’s role, having developed an approved design, was to facilitate the tender process and ensure the selected contractor delivered the installation and fit-out in line with Tricon’s and Nusr-Et Gokce’s design.


ClientNusr-Et SectorHotels & Restaurants

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+44 (0)20 8591 5593

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+971 (0)4 323 7525

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Tricon Foodservice Consultants Ltd
⋅ St James’s House ⋅ 27-43 Eastern Road ⋅ Romford ⋅ Essex ⋅ RM1 3NH ⋅ UK
⋅ Office Suite 6-206 ⋅ Building 6 ⋅ Gold & Diamond Park ⋅ Sheikh Zayed Road ⋅ PO Box 120410 ⋅ Dubai, UAE

LONDON OFFICE
+44 (0)20 8591 5593
St James’s House ⋅ 27-43 Eastern Road ⋅ Romford ⋅ Essex ⋅ RM1 3NH ⋅ UK

DUBAI OFFICE
+971 (0)4 323 7525
Office Suite 6-206 ⋅ Building 6 ⋅ Gold & Diamond Park ⋅ Sheikh Zayed Road ⋅ PO Box 120410 ⋅ Dubai, UAE

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