Tricon scores F&B strategy & design at new Brentford FC stadium

We are proud to reveal details of our involvement in the recently opened new Brentford FC stadium.

The state of the art, 17,250 seat community stadium is part of a bigger development that plays an important role in the wider regeneration of the local area. With the stadium at its heart, the site will also house 910 new homes, a public square with retail and hospitality outlets and a new purpose-built campus for the Brentford FC Community Sports Trust. The stadium will also be home to London Irish RFC.

With the Club’s ambitions to deliver a Premier League ready facility and a campus that can provide community activities 365 days a year, the food & beverage strategy for the stadium needed to meet the needs of this multi-purpose site.

We worked with AFL Architects to develop the initial F&B strategy for the stadium and then progressed the detailed designs for its onsite kitchens. This included supporting five hospitality lounges, a premium GA bar and varied concessions. Our Project Director for the scheme, Stuart Wilcox, explains some of the unique challenges his team faced, “From the off-set the design process at Brentford proved extremely tricky. The physical site is triangular in shape, and that needed to house a stadium as well as wider regeneration facilities! This made the external footprint very constrained and space was always at a premium.

“Partly to alleviate this, the catering facilities at the stadium are unusual in that the main onsite kitchen has been designed as a receiving kitchen, to be supported by an offsite commissary.”

In an official statement released by the Club, Brentford FC Owner, Matthew Benham said, “I am absolutely confident that the unique nature of the site will result in a stadium that is still different to the majority of new stadiums, is small enough to create a fantastic atmosphere yet big enough to enable the continued growth of our supporter base and offers a brilliant matchday experience for all fans.”

We are delighted to have been involved in bringing the F&B facilities at this cohesive stadium to light and hope this sustainable and multi-purpose development provides the Club and the wider Brentford community with many years of use.

Photo and video credit: Artist’s impressions of the club lounges and foodservice options at Brentford Community Stadium by Brentford Football Club.