Developing a successful hospitality destination starts long before opening day.
Our F&B Masterplanning service works at the earliest stages of a project to help owners, developers and architects establish a clear, practical and commercially viable food and beverage strategy that informs the entire masterplan.
We work closely with design teams to ensure that operational, spatial and experiential requirements for F&B are embedded from the outset.
Our approach helps avoid costly redesigns and ensures that the F&B offer is aligned with the intended guest experience and commercial goals.
EARLY-STAGE CONCEPTUAL GUIDANCE
We support project stakeholders in defining the vision and strategy for F&B. This includes understanding guest needs, mapping the competitive landscape, and identifying F&B’s role within the masterplan. The outcome is a clear roadmap for delivering the right mix and the right positioning.
Our process combines Tricon’s hospitality design expertise with targeted F&B consulting, allowing clients to balance innovation and risk. By embedding commercial strategy early, we help future-proof your destination and ensure concepts are aligned with overall project objectives.
SPATIAL AND OPERATIONAL PLANNING INPUTS
We contribute operational, spatial, commercial and experiential requirements, from back-of-house flows to equipment specifications. Early input saves time and budget, helps avoid delays and ensures a more robust outcome when the masterplan, not afterwards.
Our operational planning team draws on decades of hands-on F&B experience to highlight pinch points and recommend best-practice layouts. Tricon’s insights help create spaces that are efficient, adaptable, and deliver the experience today’s guests expect.
DATA-DRIVEN PROGRAMMING
Using benchmarks, performance trends and market intelligence, we optimise the number, size and mix of venues to suit both guest demand and commercial objectives. The process is fuelled by collaboration between client stakeholders, capital and real estate planning teams.
Tricon’s data-driven approach ensures every F&B outlet has a defined purpose and place within the wider hospitality offering. We use real-world metrics and forecasting to minimise underperformance and support robust long-term returns for owners and investors.
STAKEHOLDER ALIGNMENT
We work in partnership with owners, architects, operators, branding teams, leasing agents and F&B specialists, ensuring all parties have a shared understanding of the F&B brief.
Our stakeholder collaboration process creates a common language between project partners, unlocking smoother approvals and faster project delivery. Tricon’s independent role means we bridge gaps, anticipate concerns, and keep commercial priorities front and centre throughout the journey.
FLEXIBILITY FOR FUTURE PHASES
Masterplanning is a living, evolving discipline. We provide flexibility and strategic planning that enables assets to adapt to future changes in demand, operator models and guest needs. Tricon’s approach factors in shifting consumer trends, emerging technology, and evolving F&B operations.
By building flexibility into the masterplan, we future-proof hospitality destinations against market shifts and help maintain relevance across asset lifecycles.