Tricon Re-Engineer Shake Shack for Cambridge Circus Opening

Tricon have played a key role in the design and development of American burger brand Shake Shack’s eighth outlet which opens in Cambridge Circus on the edge of Soho this week. This is the brand’s seventh outlet in London and is part of an ongoing national rollout of one of the US’s hottest food franchises.

Tricon’s brief was simply to take Shake Shack’s blueprint foodservice design and to “make it better”. Easy to say but much harder to do with a design that has already been put into successful operation elsewhere in the capital. The Tricon team carried out a detailed re-engineering of the blueprint, culminating in both an improved operational layout and a more competitive equipment supply.

Tricon’s team then oversaw the tender and construction phase which is now complete.

Tricon’s Project Director Jason Farrer said, “Following extensive visits to some of Shake Shack’s existing sites, to gain knowledge in regard to their brand standards and design features, we set to work in producing our remodelled design and construction information. Working to a very tight time-scale we were able to transform a tired looking existing Italian restaurant into this exciting, fresh new addition to London’s Theatre Land.

Guests at the restaurant can expect a highly innovative menu as their ‘Signature Concretes’ are exclusive to each location and are presented, alongside their traditional dishes such as a Smoke Shack Burger and the Shroom Burger (vegetarian). Not forgetting of course their renowned Frozen Custard with ‘mix-ins.

Shake Shack catering design