The Address Beach Resort, Dubai

Tricon was justifiably proud of their involvement at the Address Beach Resort JBR, Dubai. The project is the first beach front property in the Address portfolio in Dubai and features officially the highest outdoor infinity pool in a building in the world (Guinness World Record approved!) at 294 meters high (964ft), with stunning views from the 77th floor of the property. The building is an iconic design and dominates the area.

The F&B outlets include all-day dining, The Academy (meeting rooms), Li’Brasil Restaurant, The Beach Grill, Lobby Lounge, Zeta Seventy Seven (rooftop pool bar/restaurant). Working for Mirage Leisure & Development LLC, Tricon was contracted from the initial concept planning through all phases -detailed design, tender process, services during construction, to client handover.

ZETA Seventy Seven, the rooftop bar and restaurant,was never expected to be a restaurant. Original plansfor the site were for a pool deck only, serving snacks and finger foods from one of the hotel’s support kitchens. As plans progressed, designs for light Japanese fare and contemporary Asian influenced menus were developed and with our guidance we were able to help the client deliver extra value to the hotel.

“The initial concept for the food offer at ZETA Seventy Sevenwas for sharing platers in the cabanas and typical pool-side fare such as Club sandwiches, pizza and fruit platers. Challenges arose, particularly relating to equipment selection, as it was not possible to have exhaust canopies at this level and so the food offering had to be restricted to ventless cooking.”

This meant a change in concept, and it was decided that the food offering would be made up of two menus; a pool-side menu featuring light snacks, poke bowls and gourmet sandwiches and an a la carte menu with an extensive array of Asian-inspired seafood dishes including fresh sushi and sashimi, designed by Executive Chef, Ruediger Lurz.

ZETA Seventy Seven focuses on quality and comfort, while providing residents and tourists with exemplary cuisine, superb mixology and a whole new al-fresco dining experience. A balanced mix of laidback ambience and unpretentious design, the stylish open-air terrace can accommodate 120 guests and up to 84 guests in 12 private, luxury indoor air-conditioned cabanas.

To cater for such numbers, a support kitchen was positioned a few floors below the venue as there was no direct connection from the rooftop to the hotel main F&B BOH facilities or service lifts. Access was through the residential properties of the tower. Goods need to transfer from the hotel tower at the 73rd floor across the Sky View to the other tower and so a stand-alone support kitchen was needed.

Raha Hadjarpour, Head of Development in Dubai for Tricon said, “We’re thrilled to have been a part of this new icon of Dubai! It’s another example of the world-class projects we’re involved in in the region. It’s just the sort of scheme we want to be associated with. With our experience and knowledge of F&B design we can advise property owners, architects and operators as to what can and can’t work and offer alternatives that can add real value to F&B strategies and designs, as was the case here. To see the venue topping Time Out lists as the best new rooftop venue in town is a source of pride for the Dubai office.”