Malta’s Adeera Beach Resort was completely redesigned, transforming it into a modern restaurant and boutique
hotel complex. Tricon Foodservice Consultants were appointed by DB Hotels & Resorts to complete a F&B
operations design for the Mellieha Bay, Malta hotel. With the opening of the Blu Bar, the existing café terrace
area has been completely stripped back and remodelled to properly refit the areas with new F&B concepts
developed by Tricon.
The principal requirement of Tricon’s brief was to develop new F&B operational concepts to provide a
detailed briefing for the architect and interior designer. A detailed market study of Mellieha enabled
developed concepts which were fully considered in a local context. Local competition was analysed,
considering styles of cuisine, service and price points, whilst also analysing potential customer demographics
to determine any likely gaps and market opportunities. Tricon’s understanding of wider food and beverage
trends informed their decision to create a variety of dining experiences, including “Maya”, a Mediterranean
themed all day dining concept, “Blu Bar”, a family friendly seafood grill and “Tokyo Joe” an upscale Asian
Restaurant.
Tricon’s final F&B Concept Brief not only identified the market positioning and operational style of each
concept, but also the intended look and feel, ambience and kitchen infrastructure. This work provided a clear
brief for the design team to progress with the development of the facilities.
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